Cultivation of the latter stopped over 50 years ago, but has returned thanks to the perseverance of local farmers and the discovery of some seeds dating from 1932. Following the first research and testing phase with alternative crops, it is hoped that a good part of the production will be obtained organically in the next season. 

However, the Finca Rincón del Rosario project is much more than a typical agricultural holding because, from the outset, it was conceived as a sanctuary for native and migratory birds. Agricultural work and practises in environmental management have enabled it to achieve the ISO 14.001 certification. The Finca is already a member of the Wildlife States network and, due to its characteristics and potential in terms  of biodiversity, it has caught the interest of those in charge at SEO Birdlife in the community.

Professional chefs who have used Arròs Dénia describe it, quite simply, as unique, due to its versatility and responsiveness to traditional recipes.

Arròs Dénia  is also the necessary link which reinforces the values and the food strategy of the Unesco territory, to which the capital of Marina Alta has belonged, in itsown right, since 2015.